When will West Elm stop emailing me about leaving something in my online cart because they can’t figure out I bought it in the store? Please let it be soon. After years of bandaging together online systems with their physical footprint, this may be the year that retailers get data integration right.
Rachel Elias Wein founded WeinPlus, a strategy and management consultancy focused exclusively on retail and real estate organizations, in 2008. A consultant to Fortune 500 companies and an experienced development executive, Ms. Wein serves as the principal strategic advisor for industry-leading public and private real estate owners, a top-tier grocery retailer, as well as several boutique real estate firms nationwide.