Who we are

Rachel Elias Wein

Founder & Chief Executive Officer

Rachel Elias Wein is a seasoned real estate leader and business strategist with a proven track record advising and leading business and organization transformation initiatives and serving as a strategic advisor to C-suite leaders. Rachel is the Founder and Chief Executive Officer of WeinPlus, a strategy and management consulting firm focused exclusively on the retail, consumer and real estate sectors. Since its founding in 2009, she has served as the principal strategic advisor to leading public and private real estate companies and national retailers with combined portfolios in excess of $25 billion.

Focused on identifying and integrating consumer trends with mission and values in mind, Rachel’s enterprise-level strategic change experience includes portfolio transformation, REIT conversion, IPO, and large-scale operational improvements. In addition to executive leadership of the consultancy, Rachel is responsible for leading client companies through change, supporting her clients’ internal teams with outside expertise. Frequently serving as an embedded executive, Rachel has proven expertise resulting in enterprise-level value creation and successful, best-in-class operations.

Prior to launching her consulting firm, Rachel earlier served as a development executive with The Sembler Company and a senior associate with Ernst & Young’s (EY) Real Estate Advisory practice, counseling clients on over $40 billion in mergers & acquisitions and capital programs.

In addition to her executive responsibilities, Rachel serves as an Advisory Board Member at Ravti Corporation, a privately-held CRE tech startup, and the University of Florida’s Kelley A. Bergstrom Center for Real Estate. She also serves on the Board of Trustees for Great Explorations Children’s Museum, as Chair of the Camp Judaea Inc. Property Board of Directors, as Vice Chair and Chair-elect for the Urban Land Institute’s Commercial & Retail Development Council (Gold Flight), and has twice served as Summit Co-Chair for the International Council of Shopping Centers’ Open Air Summit.

Smart, dedicated, professional and proven, Rachel immediately feels part of our team, a partner not a consultant.

Jeff ChamberlainSenior Vice President, Publix

Rachel has an unmatched level of expertise across the industry. She ensures that we move with speed that matters; in a thoughtful way that balances outside perspective with the unique needs of the internal team. She challenges the status quo to ensure large, established companies like Kroger are uncovering the best opportunities to maximize customer value.

Nick HodgeVP Corporate Real Estate, The Kroger Co

We were looking for someone with extensive national exposure to bring us a fresh, unbiased view of our marketplace and portfolio opportunities. Rachel guides us as we seek to be both unique and best-in-class; balancing business success with our deep community ties and cultural values.

Walter ThoemmesManaging Director, Commercial Real Estate

Rachel is constantly on the cutting edge, thinking about what’s changing in our industry and how we can adapt to drive outsized performance. She pinpoints the most critical strategic needs and makes it happen, bridging the strategy-execution gap.

Andrea DrasitesManaging Director, Blackstone

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Get In Touch

Phone 727-386-9346
Email rwein@weinpl.us

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