Who we are

Rachel Elias Wein

Founder & Chief Executive Officer

Rachel Elias Wein

is a seasoned executive and business strategist with a cycle-tested, proven track record leading enterprise transformation and serving as a strategic advisor. Rachel is the Founder and Chief Executive Officer of WeinPlus, a strategy and management consulting firm focused exclusively on the retail, consumer, and real estate sectors. Since its founding in 2009, she has served as the principal strategic advisor to leading institutional real estate owners and essential retailers including Walgreens, The Kroger Co. and Publix Super Markets.

Frequently serving as an embedded executive, Rachel is responsible for leading enterprise-wide value creation efforts, resulting in successful, best-in-class operations. As an expert in consumer trends, digital adoption, and commercial real estate, Rachel advises organizations on analog-to-digital transformation, micro and macro-fulfillment and supply chain, store-of-the-future, capital allocation strategy, portfolio transformation, and organizational change.

Rachel previously served as a development executive with The Sembler Company and a senior associate with Ernst & Young’s (EY) Real Estate Advisory practice, counseling clients on over $40 billion in mergers & acquisitions and capital programs.

In addition to her executive responsibilities, Rachel serves as an Advisory Board Member at Ravti Corporation, a privately-held CRE tech startup, and the University of Florida’s Kelley A. Bergstrom Center for Real Estate. She also serves on the Board of Trustees for Great Explorations Children’s Museum, as Chair of the Camp Judaea Inc. Property Board of Directors, as Chair-elect for the Urban Land Institute’s CRC Council (Gold Flight), and has twice served as Open Air Summit Co-Chair for ICSC.

A licensed architect for ten years, Rachel earned Master’s degrees in both real estate and architecture and an undergraduate degree in design from the University of Florida, Gainesville. She resides in St. Petersburg, Florida with her husband and their three sons.

Smart, dedicated, professional and proven, Rachel immediately feels part of our team, a partner not a consultant.

Jeff ChamberlainSenior Vice President, Publix

Rachel has an unmatched level of expertise across the industry. She ensures that we move with speed that matters; in a thoughtful way that balances outside perspective with the unique needs of the internal team. She challenges the status quo to ensure large, established companies like Kroger are uncovering the best opportunities to maximize customer value.

Nick HodgeVP Corporate Real Estate, The Kroger Co

We were looking for someone with extensive national exposure to bring us a fresh, unbiased view of our marketplace and portfolio opportunities. Rachel guides us as we seek to be both unique and best-in-class; balancing business success with our deep community ties and cultural values.

Walter ThoemmesManaging Director, Commercial Real Estate

Rachel is constantly on the cutting edge, thinking about what’s changing in our industry and how we can adapt to drive outsized performance. She pinpoints the most critical strategic needs and makes it happen, bridging the strategy-execution gap.

Andrea DrasitesManaging Director, Blackstone

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Get In Touch

Phone 727-386-9346
Email rwein@weinpl.us

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