What if you could change the value of your enterprise by accessing and monetizing assets you have but largely ignore? When the CEO of a major multifamily and CRE company was asked how much he knew about his tenants, he said, “We know quite a lot — for our apartment tenants, we know income, age, sex, education, occupation; and for our commercial tenants, we know a fair amount about their businesses.” When asked how that compared to what Facebook or MasterCard knew about those same tenants, he shrugged. “We’re just not that focused on our customers or the data we have about them.” Having a deeper understanding of who your client is can have a transformative impact on your business.
