More than Measuring: Driving Traffic

In last month’s newsletter, we focused on the potential for Big Data to overthrow timeworn assumptions. A new program by Foursquare is the latest example of how this data renaissance is taking the guesswork out of retailing. Called Attribution, the initiative aims to give retailers solid data on whether their ads are actually driving store visits.

Rachel Elias Wein

Rachel Elias Wein founded WeinPlus, a strategy and management consultancy focused exclusively on retail and real estate organizations, in 2008. A consultant to Fortune 500 companies and an experienced development executive, Ms. Wein serves as the principal strategic advisor for industry-leading public and private real estate owners, a top-tier grocery retailer, as well as several boutique real estate firms nationwide.